BCBSNC to Host 2013 dotBlue Conference in North Carolina

01 Aug 2013- BCBSNC Media Center

CHAPEL HILL, N.C. – Blue Cross and Blue Shield of North Carolina (BCBSNC) announced today that it will host the 2013 dotBlue conference. The annual symposium focuses on using the latest digital and web strategies to address the health insurance industry’s most pressing challenges. This year’s conference, titled Connecting the Dots, will focus on helping consumers understand and navigate health care reform.

The conference will take place at BCBSNC’s Durham campus from Oct. 23-25, 2013. Conference attendance is limited to Blue Cross Blue Shield Plan professionals.

Participating Blue Plans will be invited to present on relevant topics of their choice. In addition, attendees will participate in presentations about using the latest in web design and digital technology to address the changes coming to health insurance in 2014, including:

• Pursuit of the Virtuous Quantified Life
  • Presented by Robert D. Furberg, senior clinical informaticist at RTI International’s Center for the Advancement of Health Information Technology

• Designing for Understanding
  • Presented by Stephen P. Anderson, author of “Seductive Interactive Design”

• Sharing Technology Solutions and Best Practices Across the Blues
  • Presented by Michael B. Yetter, SDLC Partners healthcare industry lead

• Leveraging the Digital Channel to Drive Consumer Engagement
  • Presented by:
    • Matthew Penwell, BCBSNC director of the Web Office
    • Brian Caveney, BCBSNC vice president and medical director of Healthcare Consulting
    • Deborah Jenkins, BCBSNC senior program manager for Consumer Transparency

BCBSNC will announce additional conference details, including which Blue Plans are participating, this fall.
For more information on health insurance coverage in North Carolina, please visit our website at www.nchealthplans.com or call our toll free number 888-765-5400 and speak with one of our professional agents. Our agency provides coverage for health insurance in North Carolina through Blue Cross Blue Shield of North Carolina (BCBSNC). Call us for details

This entry was posted on Monday, October 7th, 2013 at 8:00 am and is filed under Affordable Care Act (ACA), BCBSNC Insurance. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.